The company is interpreting a brick-and-mortar store concept on the Roblox immersive virtual gaming platform.

The athletic apparel and footwear retailer is launching “Kids Foot Locker House of Play” on Roblox. The kid-oriented metaverse experience offers games, unlockable sneakers with powers, and an interactive virtual space.

A virtual interpretation of the play-oriented physical House of Play stores introduced by Kids Foot Locker in late 2021, the game is curated by virtual, jersey-wearing Kids Foot Locker store associates, known as “Stripers,” who appear as non-player characters to guide users throughout the experience.

The Kids Foot Locker House of Play Roblox experience will be available for a limited time through 31 January 2023. Top performers can win a trophy to keep in their digital Club Roblox home.