The new store, Kiehl’s Lunar New Year, located at Terminal 3 was formally opened in partnership with the airport’s beauty-products concessionaire The Shilla Duty Free, which will trade until Sunday, 9 February. Dylan Wang, a popular Chinese actor, singer and model, best known for his appearances in Chinese television series Meteor Garden, made a guest appearance at the Launch Event on Friday. Greeting 35 young fans from across Asia who had won a contest to attend the event.
The artwork in the pop-up store was created by Eirian Chapman, an Australian artist and features a mascot Rock-it the Rat travelling through a cinematic New York to the garden city of Singapore. Chapman also designed Year-of-The-Rat labels for three of Kiehl’s most-popular products, The Ultra Facial Cream, Avocado Eye Cream, and Calendula Herbal Extract Alcohol-Free Tone.
The store claims to be more than just a large, high-profile store. The Kiehl’s Lunar New Year pop-up features an interactive game, which allows visitors the chance to win prizes by tapping the rat as it pops up on a digital screen. Furthermore, visitors can also write New Year’s blessings on a rocket graphic – then decorate it with their choice of colours and stickers, before it then virtually blasting off into the sky, which can be shared with friends and family via email.
The company likes to give back to charity, with the most recent charity seeing a cheque for US$30,000 to Singaporean Charity the Jane Goodall Institute – which supports student-initiated activities under its Roots & Shoots Programme, encouraging and empowers youth to help solve human, animal welfare, and environmental problems in their communities.
Teo Chew Hoon, group senior VP of airside concessions at Changi Airport Group said the Kiehl’s pop up kicked off Lunar New Year festivities for Changi Airport Group. ‘Travellers can engage in fun and memorable experiences at the interactive space, while shopping for the perfect gifts for their friends and families.’
