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Kim Kardashian’s Skims Brand Signs NYC Lease

A white-hot celebrity brand is making food on its promise to expand in brick-and-mortar with the leasing of a 20,000sq ft space on New York City’s Fifth Avenue.

Skims is the $4bn shapewear and apparel brand co-founded by reality TV superstar and entrepreneur Kim Kardashian and according to Crain’s, the New York City space is in a five-storey Beaux Arts building with vaulted ceilings and marble surfaces.

Launched in 2019 by Kardashian and business partner Jens Grede who serves as CEO, Skims raised $270M (for a total of $670M across all its funding rounds) in a Series C funding round in July 2023 that valued it at $4bn. The company said it planned to use the fresh capital for product innovation, category expansion and physical retail.

In November, Skims opened a temporary store, called Skims Workshop banner, at Domain Northside in Austin. The company is set to unveil its first flagship in the first half of this year, opening a 5,000sq ft shop on Sunset Boulevard in West Hollywood. A store in the Georgetown section of Washington D.C. and one in Lenox Square mall in Atlanta’s Buckhead section are also reportedly in the works.

Best known for its nude-coloured shapewear for women, Skims has since expanded its offerings to include underwear, loungewear and other clothing. In October, the brand launched a men’s collection. Most recently, on 28 March, Skims unveiled its new online “Wedding Shop” collection, offering brides — and grooms — an assortment of stylish fashions.