Tottenham Court Road is now home to King, the Australian furniture maker who has launched its first store in the UK.
The store stands at 8,729sq ft and highlights a range of new shapes along with the brand’s bestselling designs. Back in its home country of Australia, King is renowned for its fully modular sofas designed with a steel frame and its Posture seating system.
David King, Founder of King, said: “We are excited to be bringing King to London’s Tottenham Court Road furniture precinct. The showroom reflects our inherent dedication to Australian design, and we have created a space that aims to be both inspiring and inviting while showcasing our innovative approach to furniture design. We wanted the space to reflect the Australian way of living and evoke the nostalgia of a home – taking customers on a journey through our curated collections and aspirational lifestyle settings. The London showroom does just that. We can’t wait to welcome new customers and introduce our iconic King designs to the UK market.”



