Sloane Stanley are pleased announce that Farm Fetch, a food boutique with the soul of the farmers market and independent luxury chocolate brand, Melt Chocolates have launched on King’s Road.
Opening in the beginning of the New Year, Farm Fetch works with top food artisans and small-scale producers globally to provide the highest quality, wholesome, healthy food that places sustainability, care for the environment and animals at its core. The Chelsea store will feature a delicatessen counter with a café dining area offering up to 20 covers depending on social distancing restrictions. There will also be “la gastronomia” bar serving products from fresh fish and meat tartar or carpaccio, to fine cheese and charcuterie, plus seasonal specials accompanied by a glass of wine.
With boutique stores in Notting Hill and Holland Park, Melt Chocolates are the only chocolate company that is headquartered, manufactures, and retails exclusively in the Royal Borough of Kensington & Chelsea. Trading throughout the Lockdown the brand has created a business model which allows consumers to travel around the world through taste. Offering virtual courses and chocolate tasting on Zoom, the brand have focused on take away and delivery services from their store when social distancing restrictions have been in place and due to the success of this have expressed an interest in taking the space permanently.
Commenting on the news, Hannah Grievson, Property Director at Sloane Stanleysaid: “The pandemic has highlighted the importance of community, we need to view this year as an opportunity to engage in meaningful connections, invest in our community and embrace new ideas to reinvigorate retail. Within the estate we have been keen to ensure we are responding to the community needs with relevant essential retailers such as Farm Fetch, and embracing local retailers such as Melt.”
