Launched on Monday, the store brings an air of decadence to the classic chocolate bar which has been delighting customers for almost 85 years.
The newly opened store focuses primarily on customisation to bring unique products to guests whilst at the same time showcasing local and international flavour innovations to broaden the customer experience.
Nestlé’s General Manager of confectionery Chris O’Donnell told Inside FMCG that the goal was to “wow” consumers. “The intention was to create a concept that really brought to life the creativity of KitKat and to bring something that was next level for the brand, but also really immersive for the consumer,” he said.
“As we started to look to Sydney, we really looked at how we could take that to the next level what could we bring to Sydney that would create a concept that would really wow consumers,” he said. “We brought new ideas, new experiences, that bring to life not only that creativity but gives people a much more personal experience that you can’t get anywhere else in the world.”
Offering a sensory overload to guests, the store has flowing chocolate, a wall of unusual flavours from around the world, a Chocolate Train with a rotation of unique flavours in single finger form and a café serving hot and cold chocolate and cookies.
