Global payment app is teaming up with Cosmopolitan to present “Hauliday by Cosmo x Klarna”.
The two companies say it is the first-ever virtual shopping event specially created for Gen Z and Millennials. The 48-hour US shopping event will take place over the weekend of 8-9 August 2020, timed for the fall season, and will feature exclusive deals across fashion, apparel, footwear and beauty products from brands such as Adidas, Sephora, H&M, ModCloth, rue21, Rhone, and others in Klarna’s network of more than 4,200 US retail partners.
“Virtual shopping festivals are wildly popular in other parts of the world, but in the US are non-existent, especially to Gen Z and Millennials,” said David Sykes, Head of US at Klarna. “This generation is defining the future of retail and expects more out of their shopping experiences and services. We’re excited to partner with Cosmopolitan, whose readers spent more than $9bn shopping online last year, to offer customers a one-of-a-kind Hauliday journey and enable our retail partners to drive excitement and sales among these audiences.”
“This will be the biggest shopping ‘Hauliday’ in the US aimed specifically at young people,” said Nancy Berger, Senior VP/Publishing Director, Cosmopolitan. “For 48 hours, we will inspire treat-yourself shopping through exclusive discounts, unleashing pent-up demand from this challenging spring. Hauliday is perfectly timed to kick off the fall, and with Klarna’s network of retail partners participating, it will be two days filled with deals, giveaways, and surprise-and-delight moments.”
