In an ambitious bid to rival the behemoth that is Starbucks, chocolate drinks specialist Knoops is beginning on an expansion plan that could see it open 120 stores in the next five years.
Founder of the eponymous brand, Jens Knoops, launched the first Knoops’ site in 2013 and has never looked back. There are now 10 sites and available at those is more than 22 hot chocolates, six different milkshakes and six different iced chocolates.
Speaking to The Caterer at the opening of Knoops’ tenth store in London’s Knightsbridge, Gordon-Harris said: “I’ve invested in loads of businesses hands off, but the reason I’m sitting here as Chief Executive and Chairman is because this needs a visionary driver. We are creating a sector and the prize is owning that sector, and that sector is bigger than coffee. Coffee has come about because the coffee revolution was created; it wasn’t drunk in England. Chocolate was the luxury people drank. It’s deep within us; all we are doing is reawakening it.”
