The department store chain is expanding the capabilities of Kohl’s Media Network (KMN), its in-house retail media agency, to provide brands, vendors and partners an extended portfolio of omni-channel media services.
According to Kohl’s, it receives nearly two billion site visits per year and has millions of active, engaged customers and loyalty members. Advertisers can collaborate with Kohl’s Media Network in efforts to create awareness, influence and engagement, and ultimately drive omni-channel conversions.
Advertisers can leverage KMN to advertise on Kohl’s digital platforms, as well as through off-site digital advertising. On-site channels include sponsored product ads, brand pages, email ads, and Kohl’s app push notifications. Off-site channels include paid social and influencer ads, off-site display ads, video, and streaming audio.
In an effort to drive further results, KMN has continued to expand with new enhancements including cross-targeting, omni-channel data integration, and closed-loop reporting. Kohl’s Media Network existing partners include Adidas, Bali, Carter’s, and Levi’s. The company expects continued growth in network participation in the coming years.
