The private label, specialty athleisure brand, FLX will be available in more than 300 Kohl’s stores and online.
FLX is a modern, sustainably-focused brand for both women and men featuring size-inclusive, stylish active and casual separates made with high-quality performance fabrics and functional details. FLX balances smart, relevant style with functional performance, comfort and sustainability, making it the perfect choice for consumers.
“As consumers continue to gravitate toward active and casual offerings, we saw an opportunity to introduce a private label athleisure brand to offer fashion-forward, high-quality products at a great value to our 65 million customers nationwide,” said Doug Howe, Kohl’s Chief Merchandising Officer.
The FLX Collection, which features both core items and a rotation of seasonally relevant merchandise, is rooted in three core tenants: style, performance and comfort and sustainability. FLX complements Kohl’s existing private and national brand portfolio, which includes active and outdoor brands such as Nike, Under Armour, Adidas, Champion, Columbia and Eddie Bauer.
