From Alaska to Maine, the 400 stores will span 36 states, eight of which are brand new homes to Sephora at Kohl’s.
Introduced in fall 2021, Sephora at Kohl’s features a 2,500sq ft, fully immersive beauty experience that mimics the look and feel of a freestanding Sephora. Within all Sephora at Kohl’s locations, customers can explore the signature Sephora experience with a carefully curated assortment of prestige makeup, skincare, hair, and fragrance brands, as well as innovations in clean beauty and self-care. Sephora-trained Beauty Advisors offer personalised beauty consultations and assistance with finding products, while testing and discovery zones serve up a rotating assortment of new, emerging or trending products.
In addition to expanding to 400 more stores, Sephora at Kohl’s is also adding six new prestige beauty brands to its assortment this spring. Murad, Clarins, Jack Black, Living Proof, Versace and Voluspa will be joining some of the most recognizable and coveted beauty brands available at Sephora at Kohl’s, such as Rare Beauty, NARS, Charlotte Tilbury, Kiehl’s, Giorgio Armani, Olaplex, Clinique and Sephora Collection.
“We’re thrilled to be bringing Sephora at Kohl’s closer to millions more of our customers nationwide through this 400 store expansion,” said Doug Howe, Kohl’s Chief Merchandising Officer. “The quick and vast rollout of Sephora at Kohl’s is a testament to how much we believe in this partnership and making prestige beauty more accessible to people everywhere. We’re excited to grow and bring this elevated beauty experience to more of Kohl’s existing and new customers this year.”
