The company’s denim labels Lee and Wrangler have come together for a dual-branded denim store in Berlin that’s intended to be the first in a series of joint stores in Europe.

Situated on the Tauntzienstrasse, a major shopping street in the City West area the store is 150sq m in size and is to be followed by a rollout “at key high-traffic shopping districts in a curated selection of European cities”.

“Europe continues to be a key market for expansion for the brands,” said Chris Waldeck, EVP, COO and Global Brand President at Lee, adding that further stores will open “in the coming months”.

The stores “offer consumers an immersive experience with products from both brands and the opportunity to engage with [them] in a curated retail environment that brings to life the unique characteristics of each brand”.