eCommerce platform specialist Kooomo expands heritage brand Umbro’s presence into Europe
English sportswear and football equipment supplier, Umbro has chosen the leading Enterprise Cloud Commerce Platform, Kooomo to launch its online store in Italy, breaking into a new market as part of its corporate digitalisation process.
Umbro founder Harold Humphreys believed that style was a performance
advantage and stated, “if you look smart, you play smart.” The organisation
retains this belief today, combining stylish and technical kits with a
professional service for all teams so it was important that the new website
reflects this mantra.
Kooomo’s all-encompassing, powerful, affordable and agile digital commerce platform will enable Umbro to put its best foot forward in the Italian market, while also delivering against the company’s wider digitalisation strategy.
“After assessing various suppliers, we quickly realised that Kooomo could
clearly satisfy our needs with regards to the cloud platform. It was the
knowledge and experience in working with sport and fashion retailers that
led to our decision. The fact that we’ve had an Italian speaking project
manager to guide us through all of the pre and post go-live stages has also made the process much simpler and more personal to us.”
Marina adds, “We also appreciate Kooomo’s ‘shared success’ model in that it
has a vested interest in us succeeding. The quality of its offering and its
affordability in comparison to other suppliers was a big factor in choosing
the platform and we are very happy with the results seen so far.”
Ciaran Bollard, CEO of Kooomo added: “The Umbro brand is very well-known and respected within the sporting industry and we’re absolutely thrilled to be launching such a prestigious name into a new key market. We believe the combination of Umbro’s brand heritage and our innovative eCommerce technology will ensure the new online store is a great success!”