The Flagship location is expected to open September 15.
The 4,500sq ft store will serve more guests each year than any other Krispy Kreme location in the world and is expected to be the most impressive and immersive yet featuring a number of doughnut experiences to delight visitors including the world’s largest Hot Light, largest glaze waterfall and doughnuts available 24 hours a day.
Other features include an iconic doughnut making theatre, where visitors will enjoy the site of doughnuts being produced from stadium style seating inside a giant Krispy Kreme dozens box.
‘We all need a little joy right now and what that we welcome the Krispy Kreme flagship location to the heart of this great city. We’re thrilled for New Yorkers and visitors to enjoy the one-of-a-kind treats and the famous Hot Light experience. This iconic brand will make Times Square sweeter and we can’t wait to take a bite.’ commented Tim Tompkins, President of the Times Square Alliance.
