The newly-inaugurated shop-in-shop concept features a vast variety of more than 400 food and non-food items of well-known American brands.
Located at Al Khalidiya Cooperative Society, the newly-opened ‘American Truck’ is an endeavour by Kuwait Argo to offer Coops a differentiating element and continuous innovation. The store was commenced by Makram Malaab, Kuwait Agro Chief Executive Officer and Al Khalidya Coop management team including Khaled Yasin – Chairman and members of the Kuwait community.
Makram Malaab, commented: “The vision is to implant this concept across Online and Offline Retailers in Kuwait. We highly believe in the quality and reliability of US products and accordingly take pride in exceptionally promoting it in Kuwait and the region.”
Meanwhile, Khaled Yassin, added: “We are delighted to launch this new concept of the sub-store within Khalidiya Coop, where we will shed light on the new and wide range of high-quality American products for all of our customers. We are keen to meet their various needs at competitive prices that are accessible to all.”
