Celebrating its 50th anniversary this year, Kuwaiti home-grown luxury retailer Trafalgar has announced its repositioning to become Trafalgar Luxury Group and outlined plans to further expand its presence in the region.
The Group has restructured its leadership and operations to support its strategic transformation and build on its legacy as a leading luxury retailer in the region. The restructure is in line with Trafalgar Luxury Group’s strategic plans to future-proof the company, ensuring it remains relevant and distinctive, in line with the fast-paced nature of luxury retail.
Launched in Kuwait in 1972 by the Alansari family, Trafalgar Luxury Group has a rich history with luxury brands, including its inaugural partnership with Chopard, which remains strong today. Fifty years on, the Group partners with over 40 brands, with 55 stores in five countries, across the Middle East region. Trafalgar Luxury Group has classified the business into the three distinct verticals of Watches and Jewellery, Fashion, and Technology.
As part of its repositioning, Trafalgar Luxury Group has also embedded a new leadership team to oversee the successful mobilisation of five strategic ambitions: commitment, integrity, excellence, evolution, and sense of belonging.
