Estée Lauder-owned La Mer has opened a new flagship store in Thailand, opting for Bangkok to bring the luxury beauty brand’s fresh retail concept to the Southeast Asian nation.
Located in the Thai capital’s Central Chidlom, inside the mall’s Beauty Galerie, on the ground floor, the new La Mer Bangkok flagship store is designed with the theme, ‘The Essence of the Sea’, to reflect the prestigious skincare brand’s product assortment and its key ingredient — ‘Miracle Broth’ concentrated extract — found in its products.
Inside, visitors will find the Spa de La Mer, which offers guests an exclusive facial treatment massage room, with a La Mer esthetician. There’s also a ‘Gifting with Elegance’ corner, where customers can receive a green gift box made with La Mer’s unique gold logo with purchase.
La Mer currently operates some 20 boutiques across Thailand, with the Central Chidlom store being the first flagship in the region. In addition to Thailand, the skincare brand has stores across Asia Pacific including in Singapore, China and Australia.
Founded by Dr. Max Huber, La Mer was acquired by American beauty giant Estée Lauder Companies in 1995.
