The upcoming Dubai waterfront attraction is set to feature beach clubs and upscale dining options for visitors.
Set to be re-developed by Merex Investment, the new-style Dubai beachfront attraction will be open by the end of 2023. To be titled J1 Beach, the site will become home to the Gigi Rigolatto, Bâoli and Sirene Beach by Gaia brands in Dubai.
Shahram Shamsaee, CEO at Merex Investment Group, said: “J1 Beach is an exciting extension of Dubai, as a leading lifestyle and business destination, and we firmly believe that the addition of the day-to-night seaside lifestyle experiences and restaurants will reimagine the way visitors enjoy interactive and new elevated choices. The three new additions to J1 Beach will support the growth of local and global partners through the delivery of holistic, convenient and diverse lifestyle assets.”



