In recent days, foreign luxury fashion brands have been actively participating in Korean art-related exhibitions and events.
The French fashion brand Chanel announced this week that it will showcase the ‘Now & Next’ video series, which highlights modern Korean artists, in collaboration with the international art fair Frieze, scheduled to take place from Wednesday to Saturday in Seoul. The ‘Now & Next’ video series features conversations between three groups of established and emerging artists based in Seoul.
Since last year, Chanel has been a sponsor of the Yeol Foundation’s ‘Yeol X Chanel’ project, through which it selects and supports a Master Artisan of the Year and Young Craftsman of the Year.
Chanel is not alone in this endeavour. The Italian brand Prada is set to host the ‘Prada Mode Seoul’ event at the multicultural complex Kote in Insa-dong this week. ‘Prada Mode’ is a cultural event that provides theme-tailored content in collaboration with artists and creators from various fields. This marks the first time this event is being held in Seoul.
