Leading London property investment company, LabTech, has announced the signing of 9 independent retail brands, covering over 5,000 sq ft at the soon to launch Hawley Wharf Camden.
Cult skatewear brand, Scum, leads the raft of new retail signings, with a circa 800sq ft store fronting onto Chalk Farm Road. It will stock the brand’s full range of apparel, skateboards, and accessories, and will be looking to have limited edition drops that will be unique to this store. The Hawley Wharf Camden store will be their flagship site, following their debut store in Chelmsford, and the recently launched unit in Covent Garden.
Joining them at Hawley Wharf Camden will be 100 per cent natural, vegan, and organic skincare brand, SknFed, with the new site marking their bricks and mortar debut, following phenomenal online and trade show success. Sitting alongside will be well-known men’s and women’s luxury streetwear brand Marbek, who will be working in collaboration with exclusive footwear specialist MrSneaker. Menswear and homeware brand, Article, will also be opening with lines from the likes of Patagonia, Folk, Carhartt-WIP, and Universal Works, as well womenswear boutique Sugar + Style, adding independent, fashion-led flair to the emerging development.
Included in the recent signings is natural fabric clothing and accessories specialists, Manomay, who have built up a strong reputation from their current trading position in Camden’s Stables Market, selling their superfine 2-ply cashmere scarfs, amongst other textile items. KokoArtwill also be joining the scheme. The brand – which has previously collaborated with Jimmy Choo and Selfridges – is home to vibrant and bespoke painted shoe professionals, who founded their company in Camden Town in 2010; their signing at Hawley Wharf Camden emphasising a commitment to the local area. Finally, bespoke children’s fashion brand JosiahAmariwill be expanding into a railway arch, with a custom boutique, that will allow for while-u-wait tailoring and personalisation.
