French sports and casual wear brand Lacoste has opened an exclusive brand outlet in Bengaluru. Located in Phoenix Mall of Asia in Hebbal, the new store adds to the brand’s brick-and-mortar presence in Karnataka.
“Another addition to the Garden City Bengaluru… Mall of Asia now open,” wrote Lacoste India’s COO Abhishek Raj on Linkedin, sharing photos of the store’s open façade and vibrant interior.
The store has a large segment dedicated to its signature men’s polo shirt featuring stacks of the garment in a wide range of bright hues. The store also houses men’s and women’s sports and casual wear as well as footwear and accessories.
In September this year, Lacoste announced plans to ramp up its brick-and-mortar expansion strategy in the Indian market. After opening around 40 stores over three decades, the brand now plans to launch a further 50 exclusive brand outlets in India in the coming five years to reach more shoppers and bolster brand visibility in the country.
