Lacoste officially returns to the Peruvian market and settles in Lima with a new flagship store in the Jockey Plaza shopping centre, one of the most traditional and prestigious in the country.
The French firm presents a shopping experience under the Le Club Evolution concept, the first of its kind in Peru, in line with its global renewal campaign and its regional positioning plan, aligned with the celebration of its 90th anniversary.
“This opening shows this evolution and how a brand with such a strong legacy adapts, according to the rhythm of trends and the lives of consumers,” comments Pedro Zannoni, Lacoste CEO Latam. “This is a very important opening for us, since it is the first store of its kind in Peru, reinforcing our commitment to the country and to Latin America. The choice of Lima as the city to inaugurate this space was not accidental either, it is a great strategic point to which we wanted to increase our presence, to show the news of Lacoste and all its new proposals, aligned with the main fashion capitals of the world,” he continued.
With modern architecture and urban design, the new 140sq m store seeks to bring customers closer to the new Lacoste universe, whose focus was on the most classic silhouettes and the unmistakable polo shirt. Here is the brand’s complete proposal. Apparel, footwear and accessories are combined in looks that are as trendy as they are versatile, giving a special focus to the women’s collection.
