The new flagship boutique store, which occupies an area of 270sq m, is located in Munich’s city quarter, Fünf Höfe.
The new boutique offers a wide range of products including clothing for women, men and children, shoes, accessories and perfumes. The new flagship store of the Parisian sportswear brand has been inspired by the ‘Le Club’ concept that was introduced by Lacoste in 2017. The collections are displayed in niches throughout the store, in an attempt to portray changing rooms in tennis or golf clubs.
The heart of the store is the polo wall, which is dedicated to the iconic Lacoste polo shirt and presents the polo shirt in a variety of different colours.
Marcus Meye, Chief Executive Officer of Lacoste Central & Northern Europe, commented: “The Fünf Höfe in Munich is a very special place. The City Quartier is undoubtedly one of the most exclusive addresses for shopping and fashion in the heart of the old town and its central location on Theatinerstraße between Marienplatz and Odeonsplatz.”
