Lafayette 148 New York has now announced the launch of AtelierDirect, which is a new division of the business. The company has enlisted a group of select stylists and brand ambassadors in key markets around the country to offer a new, private selling and styling service to clients craving a more curated, intimate shopping experience.

“The world has changed dramatically over the last three months, and we are working to follow the needs of our customers, the fact is, for the foreseeable future, our clients have told us that they’re not comfortable shopping in the traditional ways. We want to be there for her—whether it be department stores, specialty stores, our own Lafayette 148 stores, the web, catalog and even at home. For our women, safety is the new luxury.” Deirdre Quinn, the company’s co-founder and CEO, in a statement.

“At this time when the pandemic has challenged our sense of control, having more choices is empowering, the Lafayette 148 mission is to help women feel their power so they can build their worlds. AtelierDirect gives them another effective option for shopping and engaging with our brand.” Quinn concluded.