Landsec has announced that Laings, the luxury jewellery retailer, has opened a new dedicated OMEGA showroom at St David’s Cardiff.
The renowned watchmaker has taken an 838sq ft space, which is both the first mono-brand showroom to be operated by Laings, and the first dedicated store for OMEGA in Wales. The new location on Hayes Arcade, the emerging luxury watch and jewellery quarter at St David’s, features OMEGA’s Constellation, Seamaster, Speedmaster, and De Ville collections.
The showroom’s unique design encapsulates the essence of OMEGA including plush red carpets and low-hanging lighting, with signature gold accents to mirror the iconic OMEGA timepieces. Even the brand’s own bespoke fragrance will be flowing into the store via the air-conditioning system, immersing clients in the world of OMEGA.
The Laings OMEGA showroom adds to St David’s roster of luxury brands, which performed incredibly well over the course of 2021. This includes Laings’ boutique which opened last year following a £3M investment and expansion, also on Hayes Arcade, housing brands such as Rolex, Patek Philippe, and Faberge.



