Branch Properties is one step closer to breaking ground on its Lakeshore Mall redevelopment project in Gainesville, Georgia.
The project has received unanimous rezoning approval from the City of Gainesville for the 49-acre mixed-use redevelopment of Lakeshore Mall. The mixed-use destination will serve as a “community hub and a catalyst for economic growth.” Branch Properties will break ground on the project in late 2026.
“City council approval brings us closer to creating the elevated communal hub we envision for Gainesville and Greater North Georgia,” said Jesse Shannon, President, Partner and Chief Investment Officer at Branch Properties. “Over the next few years, we will transform Lakeshore into a dynamic, pedestrian-friendly destination, reimagining underutilised space into an open-air environment that fosters connection, gathering and a sense of community. We look forward to working closely with the city to bring this vision to life.”
At full buildout, Lakeshore will feature 305,444sq ft of retail space, 652 multifamily residential units and 38,200sq ft of outdoor community greenspace. The redevelopment will also include capacity for a hotel and townhomes in future phases. Anchors Dick’s Sporting Goods and Belk will remain open throughout the project, with Dick’s Sporting Goods relocating within the property.
