Westfield London marks the third permanent store opening for the gourmet liquorice brand as it continues to expand into the UK.
Danish confectionery brand LAKRIDS BY BÜLOW is proud to announce a new store opening in Westfield London. The new opening comes as part of the brand’s continued retail expansion into the UK market, marking its third permanent store opening in the UK.
The new opening follows recent launches in London’s Covent Garden and Canary Wharf last autumn, alongside a new nationwide listing in John Lewis. Liquorice lovers will be able to purchase the full range and limited edition LAKRIDS LOVERS flavours at the new Westfield White City store, opening to consumers from 7 April 2024.
CEO of LAKRIDS BY BÜLOW, Fredrik Nilsson states: “Since landing on UK shores in 2021, we have witnessed rising demand from Brits for our gourmet chocolate coated liquorice range. We are thrilled to be continuing our mission to make the world love liquorice with our new Westfield London store, expanding our retail offering further in the UK market, currently our fastest growing market for brand awareness and sales, witnessing a triple digit increase in sales the first three months of 2024.”
