The project, which is located in Roppongi, has been brought to life by Automobili Lamborghini and Yohji Yamamoto.
The Tokyo Lounge provides a gateway into the world of Lamborghini and houses a number of innovative and exciting features for customers to immerse themselves in the world of the iconic motor brand. The Ad Personam studio allows customers who are ordering cars to fully personalise the exterior and interior colours and trims. The Lounge also houses the collaboration between Lamborghini and Yohji Yamamoto as well as a co-branded curation including a mod coat, bomber jacks and hoodie.
The Lounge’s ground floor houses The Ad Personam studio while the second and third floors feature event and meeting locations for business and private occasions as well as other special activities including exhibitions and art shows.
Katia Bassi, Chief Marketing & Communication Officer of Automobili Lamborghini says: “We created this lounge because we are designers of experience, and we want guests to enjoy the real Italian Lamborghini feeling in this space: a little of Sant’Agata Bolognese soul in the heart of Tokyo. It reflects our attitude to innovating, while maintaining our brand DNA and our Italian cultural identity; the Lounge’s core concept of informal luxury expresses the Lamborghini worldview while welcoming guests to this intimate and exclusive environment that evokes the Lamborghini brand at every turn.”
