Two new London sites, its first foray into Europe and a new electronically synced indoor karting experience form the pillars of unrelenting growth plans announced today by the hospitality group behind the pioneering Lane7 and Level X concepts.
Growth at the group, who operate the Lane7 chain of high-end bowling and gaming sites, as well as the newly introduced, futuristic Level X gaming and entertainment venues, has been electrifying in the last 12 months. Owners there say they’re unrelenting with their expansion in the coming year.
There’s an assault on the capital with two new London openings before the end of 2023. The ambition is to open in Victoria towards the end of the year, with another as yet unnamed site also in progression. It will also add a second site in Birmingham’s Bullring, which will be the groups largest venue yet, adding that to another imminent Lane7 opening in Bath this month. Topping all of that will be its first foot into European expansion with a site in Central Dublin, also due to open its doors before the end of the year.
Owner and Founder of Lane7 and Level X, Tim Wilks says: “When we launched the Lane7 brand ten years ago in Newcastle, the insane customer response immediately told us we had a pioneering concept that other locations across the UK would love. Every new site opening has enabled us to push the boundaries further than what even I thought possible. Every time, the customer demand has told us to keep pushing to introduce new experiences and concepts. We’ve been imitated many times over, which is unbelievably flattering, but every new opening, and our breathless expansion plans, show that we remain way ahead of the competition.”
