The flagship LEGO Store in Leicester Square is back open for business – and has reclaimed its title as the world’s biggest LEGO Store.
Following a months-long refurbishment that’s expanded the store’s total floor space from 505 to 805sq m, the Central London venue is now packed with the same ‘retailtainment’ experiences seen in other stores around the world, including the Personalisation Studio, Interactive Storytelling Zone and Tree of Discovery.
It’s also host to enormous 3D builds that ‘celebrate the country’s icons, heroes and history’, including a life-size Aston Martin DB5, double-decker red London bus, William Shakespeare statue, Buckingham Palace build and even a huge tribute to the Wizarding World’s Gringotts Bank and Diagon Alley.
“We are investing in upgrading LEGO Stores around to the world to give visitors really fun, unique and memorable brand experiences. The refurbishment and expansion of our flagship London store will make it a must-visit destination for fans, young and old, living or travelling to London,” said Natali Stojovic, Senior Vice President of LEGO Retail.
