SUTL Corporation will open its eighth and largest Nike Singapore store at Jewel Changi Airport in the first half of this year. Located on the second floor, the duplex store will span more than 1000 sqm, and boasts the latest and most extensive range of Nike footwear, apparel and merchandise in the city.
Shoppers who visit the store can look forward to customising their Nike t-shirt and footwear purchases at the Nike By You customisation area.
SUTL Corporation says the store will seek to enhance shopper engagement with multiple touch points offering customers “a fully immersive Nike experience” as they walk through the store.
“Despite the rise of e-commerce as a viable option for shoppers, we believe that brick-and-mortar spaces remain an important part of the retail landscape. Nike at Jewel Changi Airport reaffirms our confidence in this space and we look forward to strengthening our partnership with Nike on its journey to transform the sporting world,” said Arthur Tay, chairman at SUTL Corporation.
