The launch of the vegan and cruelty-free brand will see customers able to buy natural skincare, bath and body products.
Eponymous brand Lauren Conrad Beauty creates beautiful products that are clean, environmentally-friendly, ethically-sourced, and vegan. Using only the best natural ingredients, the brand prides itself on producing products that ‘are as gentle on your skin as they are on the planet.’
The Lauren Conrad Beauty collection currently includes concealers, finishing powders, eyeshadows, liquid eyeliner, eyeliner pencils, mascara, eyerbrow pencils, powder blush, and lip products, such as tint, lipstick and gloss.
In a release, Lauren Conrad commented: “After working with a team of experts to produce a clean, vegan, and ethically sourced line, I’m so proud to share that Lauren Conrad Beauty will now be offered at Kohl’s, to make this beauty line even more accessible and to empower more women to embrace their own beauty.”
Kohl’s Chief Merchandising Officer commented: “We believe that beauty is a strategic area of growth for Kohl’s, and we see a tremendous opportuning ahead, as consumers are investing in clean ingredients and beautiful products.”
