Following a sharp shift in their company strategy, L’azurde is positive about their financial results from the past year and their new plans going forward.
A succession of events have caused gold and jewellery retailer L’azurde to rethink their strategic plans for the future. A sharp increase in gold price and the tripling of VAT to 15% coupled with the ongoing effects of Covid-19 has caused challenges for the company. However, the company remains optimistic about their future and plans to focus on introducing new businesses selling jewellery by piece both in physical locations and online.
Going forward, the company will develop their fast growing Miss L’ fashion jewellery line, the expansion of TOUS, a global franchise business in KSA whilst also concentrating on scaling L’azurde’s e-commerce business through further investments in technology.
