London Designer Outlet (LDO) has today announced that global sportswear brand Nike is set to increase its footprint at the centre by more than two-thirds, as the leading fashion and lifestyle destination prepares for a bumper year of new brand arrivals.
Following nearly eight years of successful trading, Nike will this month take possession of the new unit, increasing its store size by 68 per cent from 9,200sq ft to 15,500sq ft at London Designer Outlet – part of developer Quintain’s transformation of the 85-acre Wembley Park neighbourhood.
Featuring the recently-launched Nike Unite concept – which helps locals connect more closely with sport – the newly-upsized store will boost Wembley Park’s world-renowned reputation for sports and leisure. Customers are welcomed by an in-store community wall highlighting the store team and local partnerships, with design elements incorporating local landmarks and hometown heroes – encouraging shoppers to take pride in their roots.
The expansion comes just months after adidas expanded its store at London Designer Outlet, increasing its footprint by 63 per cent. Last year, global fashion brands Tommy Hilfiger and Calvin Klein also announced substantial expansions, with the former having also trebled its footprint from 2,500sq ft to 7,800sq ft last week and the latter having expanded by 50 per cent on 27 January, from 2,700sq ft to 4,100sq ft.
While Nike’s expansion works are underway, the brand will continue to occupy a pop-up space in the upper mall – taking approximately 10,000sq ft – before the new, permanent store launches to the public in Q2 2022.
