The industry-leading children’s bicycle company, woom, has announced its expansion to the UK, allowing parents across the country to purchase its superlight, innovative bikes directly for the first time.
Founded in 2013 by two cycling-enthusiastic fathers Christian Bezdeka and Marcus Ihlenfeld in a garage in Vienna, woom disrupted the children’s bike market and set a new standard with its innovative design. woom’s bikes are 40 per cent lighter on average and made from the highest quality materials and components in order to withstand the heaviest loads and provide durable use for many years.
Meanwhile, with children’s safety being woom’s upmost priority, woom bike’s optimum handling and ergonomics mean children can intuitively and playfully learn the important skills required for safe cycling.
In just over ten years, woom has risen from an insider tip to market leader and is now available in 30 countries worldwide. In Austria, every second newly purchased children’s bike is a woom bike and in Germany, one in four newly purchased children’s bikes is a woom bike.
Paul Fattinger, CEO of woom says: “We are incredibly excited to announce our expansion in the UK market. With the UK’s rich cycling culture and heritage, as well as an increasing emphasis on sustainable transportation, we aim to put the fun back into cycling and provide British parents with the reassurance that they can do that safely with woom. As a brand built on personal experience, we strive to set the new standards for premium children’s bikes in the UK, and we’ll be working with our retail partners to get the word out there.”
