Shaftesbury has announced it has signed over 60 new retail, hospitality and leisure brands in Carnaby, Seven Dials, Chinatown, Soho and Fitzrovia since 1 October 2020.
The strength of demand from operators also coincides with the rapid recovery in footfall and sales across its locations and represents a vote of confidence in their long-term appeal and prospects.
33 new retailers have joined Shaftesbury’s villages, of which 23 were brands making their debuts in the UK, including six from the US: LIDS, NBA, American Eagle and Aerie, Third Man Records and Gilly Hicks. They join new concepts including L’Estrange, Experimental Perfume Club, White Pine, Cole Buxton, Aubin, and Danish fashion retailer, Han Kjobenhavn. Of the debuts, nine were online brands opening their first bricks-and-mortar stores, including Bloobloom, the French eyewear brand.
Complementing the new retail brands, 29 F&B operators across 18 different cuisines or fusions have signed and opened in Shaftesbury’s portfolio. In addition, three of the new venues are bars or live music focused, including Nightjar, a jazz bar in Kingly Court.
