The fashion firm Lefties, part of the Inditex group has grown its new hyper-connected store model, which seeks to merge offline and online channels with an opening in Granada.
The brand has inaugurated a 5,000sq m establishment in the Nevada Shopping mall. In line with the Lefties Digital Store commercial concept, this point of sale incorporates changing rooms that automatically manage access and the return of garments and the Easy Pay payment system.
This new store in Granada, in line with the firm’s latest openings in Madrid or Barcelona, also offers a clothing and footwear customization service, textile recycling points, a cafeteria and entertainment areas with arcade machines and rest areas.
Lefties was born in 1999 as the outlet division of Zara, but has evolved to become a brand with its own identity and is present in a dozen markets.
