The two iconic brands have collaborated to create an unforgettable and unique collection.
The heart of the collection is the first-ever flexible LEGO baseplate, a pliable silicone panel which fans use as the starting point for their own customised designs. Customers can use LEGO DOTS, a new concept launched by the brand this year that allows them to customise their clothing. The LEGO baseplate will be sewn onto a selection of vintage stonewash Levi’s Trucker Jacket, a Dad Crop Trucker Jacket, 501 ’93 Straight Jeans, and a lineup of hoodies, crewneck sweatshirts and accessories.
Customers will also receive a bag of Levi’s and LEGO branded LEGO DOTS to start their customisation journey.
“This is such a fun collaboration celebrating self-expression, creativity and nostalgia. It is Levi’s and the LEGO Group coming together to co-create something really special and new, but undeniably familiar. With the customisable baseplates, Levi’s is now literally a new blank canvas for LEGO play.” comments Karyn Hillman, Chief Product Office for Levi Strauss & Co.
