The French brand, owned by the Japanese group Uniqlo, is leaving its store on rue de Poitou, in the confidential Haut-Marais, to settle in 340sq m at 1, rue Elzevir.
The new space, located a stone’s throw from the very commercial rue des Francs-Bourgeois and a few minutes’ walk from the brand’s headquarters which overlooks the Place de Vosges, was previously occupied by the Adolfo Dominguez label.
The place has been totally revisited by the head of architecture of Lemaire, Alberto Re, passed by Isabel Marant, Celine or Louis Vuitton. Outside, the three beautiful windows still attract the attention of passers-by. But inside, the raw structure of the place has been laid bare. The walls are white and the floor, made up of Bejmat tiles from Fez in Morocco, comes in variations of crème au caramel. All bathed in light thanks to a huge glass roof typical of Parisian addresses in the Marais.
A setting that brings out the colours and textures of the collections of Christophe Lemaire and Sarah-Linh Tran, in the soft and plain colours of the brand, arranged on strangely suspended metal racks.