The biggest eyewear brand in Asia has announced the launch of its sixth unit which is situated in the Dubai Mall.
Continuing its new omni-channel approach, the new Lenskart store includes state-of-the-art Artificial Intelligence technology with a 3D Try-On machine that includes virtual face-mapping that suggests suitable frames to customers from a range of more than 7,000 options.
“The New Dubai Mall store is a historic launch for the brand,” said Sudhir Syal – Chief Business Officer – the Middle East at Lenskart. “We are a fashion-forward and lifestyle-oriented brand. With each store launch, we grow our purpose of transforming customers’ lives through innovation and personalized attention. By establishing our presence in the world’s largest mall, it enables us to appeal to new audiences and continue establishing ourselves as a true market leader within the region.”
