The Asia-based optical retailer has reinforced its commitment in the UAE market through the vital partnership a part of their relentless expansion across the Middle East.
Lenskart only entered the region last year with the opening of its first store at Dubai Festival City Mall, yet has since expanded its retail presence rapidly with stores in BurJuman Mall and Ibn Battuta Mall as well as a first store in Abu Dhabi at Dalma Mall and Bawadi Mall in Al Ain. The brand also intends to have a total of 20 stores open in the UAE by March 2023.
Noon, which launched in December 2017 across KSA and the UAE has since grown exponentially across the region, becomes the first Middle Eastern e-commerce retailer with which Lenskart has partnered. The eyewear company’s decision to distribute products on the local platform comes as it looks to enhance its presence across the e-commerce sector and attract new customers across the region.
“We are very excited to be partnering with one of the biggest e-commerce platforms in the Middle East,” said Sudhir Syal, Lenskart’s Chief Business Officer. “Noon has established itself as a major player in the market and for Lenskart this is a step towards establishing us as a true omnichannel brand accessible to consumers across multiple touchpoints.”
