Naturally Fast Food brand LEON has ramped up its ongoing support of the NHS during the Covid-19 crisis, by today launching FeedNHS, alongside actors Damian Lewis, Helen McCrory and fellow actor and comedian Matt Lucas.

The not-for-profit campaign is set to raise vital funds, to provide LEON’s food directly to key workers on the frontline in the NHS, dealing with the ongoing crisis. Many doctors and nurses in critical care units do not have time to leave wards to get a good meal.

LEON is hoping that others will join and support this campaign. The restaurant industry has for the most been closed down by the virus but there are suppliers and wholesalers who still have capacity and also food, and many talented entrepreneurs and know how across the industry. It is hoped that this is the start of the industry harnessing their resources to work together to feed the NHS.

The campaign follows the ongoing work of LEON and some other brands to support NHS workers as the crisis hit. LEON introduced a 50 per cent discount to NHS teams immediately and committed to turn over 100 per cent of profits to the NHS during the crisis. To date, LEON has served 19,214 meals to NHS workers at 50 per cent discount.