The 7-storey product showroom has been developed to particularly target younger, Gen Z customers.
Located in the popular district of Gangnam, the seven-storey building is home to a café, a bookstore and a photo studio, which is anticipated to be particularly popular with Generation Z guests, or those born after the mid-90s. LG Uplus has also partnered with Google to set up a filming studio for YouTubers. Guests can utilise the filming studio by reserving a spot through a proprietary application, once accepted guests will be able to take part in live YouTube broadcasts.
The product showroom does not directly sell the company’s products however it does offer an array of experiences that allows customers to explore the 5G services that the brand has to offer. The product showroom utilises augmented reality and virtual reality to highlight the LG Uplus 5G service.
