The Chinese sportswear brand has inaugurated Li-Ning 1990, a new high-end line that is based on the brand’s heritage and Chinese philosophical principles.
The newly launching Li-Ning 1990 collection is inspired by the past of Li Ning, Founder of the eponymous brand and former Chinese gymnast who won 106 gold medals. The new collection brings together traditional Chinese artistic and cultural details with both functionality and contemporary flair.
Design elements for the Li-Ning 1990 collection include ancient blue dyeing and Song Dynasty coloured pottery patterns, which are incorporated into the high-end clothing, accessories and footwear.
In celebration of the launch, the brand has opened a dedicated flagship store in Beijing Parkview Green. This was followed by the opening of a second store in Southwest China Chongqing Raffles Address City Store.
