The British department store has launched a two-week offline exhibition in partnership with Chinese leading online luxury retailer, Secoo.
Liberty first launched a flagship store on Secoo’s online platform in 2018, offering customers a collection of premium and luxury bags, leather products and gifts and stationery, in an effort to strengthen its online development within the China region. The new ‘Meet Spring, Meet Liberty’ exhibition gives Chinese consumers the opportunity to engage with and explore the British brand.
The exhibition intends to raise Liberty’s brand awareness by showcasing the brand’s iconic and exclusive prints, which blur the lines between heritage luxury and cutting-edge style. In celebration of the exhibition, Secoo launched exclusive limited edition Liberty gift boxes.
Secoo is known as one of Asia’s leading online integrated platforms. Over 400,000 products from more than 3,800 global brands are offerings across its website, mobile applications and offline experience centres.
