Lids is expanding south of the border as part of its plan to expand its international presence going forward.
The world’s largest retailer specialising in the sale of officially licensed and branded headwear is on track to open its first independent stores in Mexico. Four locations are expected to open across the country in the coming months, with stores at Parque Toreo, Galerías Toluca and Premium Outlet Punta Norte in the “metropolitan area, State of Mexico,” and one at Premium Outlet Querétaro in Querétaro.
Lids is entering Mexico on the heels of its European debut. In December, the retailer opened a store in London’s Seven Dials neighbourhood, which was followed by three additional UK locations.
The merchandise assortment in Lids’ stores in Mexico will include a wide variety of products from major US league teams, including the MLB, NFL and NBA and others. The selection will also feature items from brands such as adidas, Nike, New Era Cap, ’47, Mitchell & Ness, Hurley and Oakley. The Premium Outlet Punta Norte store will feature Lids’ exclusive custom areas, which give consumers the opportunity to embroider a cap of their choice there.
