Lids has gone big at American Dream, one of the largest retail and entertainment centres in North America.
The retailer of licensed and branded headwear and apparel has opened a 7,000sq ft store at the three million square foot plus American Dream in East Rutherford, New Jersey. It is Lids’ largest store yet and first East Coast flagship location, and follows the opening of the brand’s first stores in Europe, in the UK.
The store features Lids’ signature assortment of vast headwear, apparel, jerseys and novelty items for men, women, and kids. The selection includes options from major North American leagues including MLB, NFL, NHL, and NBA, among others, and major brands such as adidas, New Era Cap, ’47, Mitchell & Ness, Hurley and Oakley. With more than 2,000 unique headwear selections and over 600 different jersey styles to choose from, the new Lids will have the largest selection of hats and jerseys in the U.S., the company said.
“We’re thrilled to kick off the new year strong with the opening of Lids’ debut East Coast flagship store at the iconic American Dream,” said Lawrence Berger, Chairman of FanzzLids Holdings, the holding company that owns Lids and Fanatics Lids College, and Co-Founder and Partner at Ames Watson. “Our largest Lids store to date will offer our shoppers the largest selection of headwear and jerseys anywhere in the US with the vast team and product assortment our customers know to expect from us.”