The leading global retailer of licensed sports and fashion-oriented headwear and apparel has opened at Merry Hill, a top ten retail and leisure destination.
The news was announced by Sovereign Centros and the newly launched site spans 935sq ft and becomes the brand’s first in the West Midlands. The launch of Lids marks a successful year of leasing for Merry Hill with leading retailers like Ted Baker and Kurt Geiger also taking space in the destination.
Alistair Winning, Asset Manager at Sovereign Centros, commented: “The tenant mix at Merry Hill has evolved significantly in the last 12 months, exemplified by the addition of Lids. They bring a unique fashion element to the destination, as a globally renowned retailer of increasingly popular sportswear, that can’t be found anywhere else in the region. The strength of Merry Hill is also showcased by the sheer volume of lease renewals and store refurbishments this year; we are proud of the work we have done with our existing tenants to enhance the visitor experience here, as we continue our proactive approach into 2023.”
“Lids is excited to now be open at Merry Hill!” said Lids President, Britten Maughan. “We offer a large assortment of hats and jerseys and carry top brands like Nike, New Era, adidas and Mitchell and Ness. With over 1,000 hat options to choose from we immediately become the best place to buy a hat!”
