The retailer of licensed and branded sportswear is opening a new concept, Lids U, dedicated to collegiate sports products and apparel.
Created as a space for fans to purchase products from their favourite schools, the stores will open in key college markets.
The first Lids U opened earlier this month, at Gurnee Mills, Gurnee, Illinois. The company plans to expand the concept with approximately 11-plus locations in 2022, with more to follow in 2023 and beyond.
Lids U Stores will feature a significant assortment of NCAA products with a curated selection of headwear, apparel and accessories from local, regional and national university and collegiate teams for men, women and children. Each store will also offer products unique to the market that it serves. According to Lids, the new concept was developed in response to Lids consumers seeking more NCAA products.
“We understand that our customers wanted to see more collegiate products in our stores, and we’re proud to now offer a space for consumers to shop the latest looks from their favourite collegiate teams,” said Lawrence Berger, Co-Founder and Partner at Ames Watson, owner of Lids, and Chairman of FanzzLids Holdings.
