Children’s fashion and lifestyle brand Balabala announced a new partnership with Qatar-based BTC Fashion to open stores across the UAE, Qatar, Oman and Bahrain as it accelerates its global expansion plans across Southeast Asia and the Middle East.
BTC opened its first Balabala store in Dubai Hills Mall last month and simultaneously launched the Balabala online e-commerce platform on the same day. The store features high-quality fashion clothing, shoes and accessories for all occasions and activities. Balabala collections, catering for children between newborn and 14 years old, are showcased in a vibrant shopping environment.
“We are truly excited to announce the opening of the store in Dubai,” said Abdul Aziz Al Rabban, the Chairman of BTC. “It is a perfect location to present the brand and be able to offer our customers the Balabala experience. We are even more excited to announce that our second store is also coming up at Place Vendome Mall Qatar.”
Nicole Zhou, Head of Balabala International, commented: “We are delighted to welcome BTC to our family of partners bringing the Balabala experience to families across the region. Dubai Hills is an excellent new location to showcase our latest generation store concept.”
Founded in 2002, Balabala currently operates over 4,800 stores in China and 40+ stores internationally. Launched with a mission to redefine luxury kidswear, the brand aims to “become the first-choice children’s fashion brand” globally.
